When it comes to the three traditional forms of media: radio, TV and print, it's always been my opinion that radio is in the best place to embrace the new avenues that digital and the internet bring us. Podcasting was tailor made for us. We have the personalities who can create content in the form of live and produced online videos to engage our audience. We're the only one that can stream our product 24/7 on the internet, phones and now in-home smart speakers. Now trust me, I get that a lot of us are dealing with smaller staffs and there is only so much time in the day to get our normal day to day activities done. But with everything going on right now, what is normal and what's normal going to look like for the foreseeable future? To those who have already embraced the internet and everything it has to offer you've got a head start. To those who haven't, now is the time. With more and more people working from home just doing a great shift isn't going to cut it anymore. It's time to include podcasting and online videos into your day to day routine. It's time for us to take advantage of everything the internet offers and truly find new ways to engage with our audience.
For a while now we've heard the stories that no one discovers music on the radio, then I'm on YouTube one day checking out a video from Dan Luke and The Raid, and in the comments Rachel Pu (see below) said "heard this over the radio today, sounds dope af, def checking out their other music." Seriously someone discovered a band from little old radio? This is why it's important that we either pre sell or back sell new music. Even if the song has played over 200 times, and night jock is sure everyone has heard it by now, someone could be hearing that song for the first time. For the most part radio seems to have forfeited ownership of artists and songs to YouTube, Spotify, or some other digital platform. We should be taking ownership back. Sure you can do it with a nice piece of imaging, but what are your on-air people doing to help own the music? These are the people clients pay to endorse their business, shouldn't we be using them to endorse the music we play? Instead of going to the complete sheet for another survey about why people like pizza, get your jocks to look for ways of connecting listeners to the artists, and at the same time connecting listeners and artists to the radio station.
I'm Charlie Steel from WKZQ in Myrtle Beach and these are my Deep PD Thoughts
How are your jocks promoting the morning show?
The Morning show has long been the cornerstone of the radio station. How your jocks help promote the morning show each day, can help take it to the next level. How much of your afternoon cume are you sharing with your morning show? Not a lot? Opportunity! Have your jocks talk about what’s coming up on tomorrow morning’s show. Is there a funny bit or staple planned? An interesting guest or contest? Talk about it, and drive the afternoon cume into the next days morning show. Be creative in your teasing! For example: “Check out war of the roses tomorrow on the Blah Blah Blah show!” and replacing it with more in depth information, like “Tomorrow on war of the roses on the Blah Blah Blah show, this may be the biggest meltdown we’ve ever had! Check it out at 7:30am tomorrow morning!” Appointment setting is a must! On occasions, there may be an opportunity for the Morning Show to return the favor. What's going on in afternoons today? Have the morning show tease the feature, contest or event and send listening back to the station on their way home from work!
I'm Crash from WZNF in Biloxi and these are my Deep PD Thoughts!